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Sheri Sadler


Sheri Sadler founded Sadler Strategic Media in 2005. Sheri is also the Head Planner and Buyer of SSM. She has over 25 years of experience working with clients to create political media campaigns that work.  Cable industry and radio industry giants have utilized Sadler as their political consultant.  Sadler has developed media strategies and buying for multi-media, multi-language campaigns for hundreds of ballot measures as well as candidates running for national, state and local office.   Her scope of work also includes advocacy and branding campaigns for national advertisers   Media planning has become more complex as the world expands its media outlets, Sadler and team keep current and endeavors to bring unique approaches to every plan.  The Sadler team is collaborative in all aspects of every campaign.


2018 saw great victories in California for the agency, including Gavin Newsom, Eleni Kounalakis, Xavier Becerra, Alex Padilla, Jerry Brown’s No on Prop 6, Fiona Ma, Bob Hertzberg, Tony Thurmond and more. Previous years’ wins include Governor Jerry Brown, Senator Kamala Harris, Mayor Ed Lee, Mayor Libby Schaaf.


Although we are considered specialists in California and Colorado along with all other Western states we have worked in every single state in the U.S. over the years.  This includes some of the early presidential states such as Iowa, Pennsylvania, New Hampshire, Nevada as well as South Carolina.  


Our business is built on EVERY size client as well.  We pride ourselves in helping our campaigns accomplish their goals with small, medium and large budgets.

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